• Led the end-to-end design for analytics dashboards and AI-powered tools tailored to supply chain optimization and inventory intelligence, resulting in a 40% improvement in operational visibility and 25% faster decision-making cycles.

• Created interactive POCs for manufacturing diagnostics platforms that reduced user task time by 30% and received stakeholder buy-in within 2 weeks of usability validation.

• Improved adoption of retail analytics portals by 35% through redesigns focused on role-based access, simplified navigation, and guided onboarding experiences.

• Conducted extensive user research, journey mapping, and usability testing, leading to a 15% reduction in feature abandonment rates post-launch.


• Led the design of GRC (Governance, Risk, and Compliance), Hacker Chatter dashboards, and Phishing Simulation platforms

• Spearheaded the UX and UI development of Cyber Quantification Reports, Training Modules, Financial Risk Analysis tools, and Pentesting Reports.

• Streamlined complex risk management workflows contributing to a 20% reduction in user navigation errors.

• Improved training module engagement by 35% by simplifying user journeys and aligning content with cybersecurity learning patterns.

• Conducted user interviews, usability testing, and iterative prototyping to ensure every design addressed user pain points and delivered measurable outcomes.

• Led the design and optimization of a comprehensive FinTech web application, enhancing portfolio management, real-time analytics, and trading experiences for both individual users and businesses.

• Focused on accessibility, clarity across web and mobile platforms, resulting in a 30% increase in user engagement and 25% improvement in task completion rates.

• Applied user-centered design principles to simplify complex financial workflows, making data more digestible and interactions more intuitive.

• Boosted user retention by 20% through consistent, streamlined user journeys and a focus on usability across touchpoints.

• Conducted user research, wireframing, prototyping, and usability testing to ensure every design decision addressed core user needs and business goals.



• Conducted detailed content research for books, journals, academic articles, and educational materials.

• Identified and sourced reliable, credible, and authoritative references to support new publishing projects.

• Ensured all materials met high standards of quality and accuracy for editorial use.

I'm thrilled to share my experience designing 'Detoxify,' a mobile application aimed at curbing excessive mobile phone usage.  This case study details the design process, challenges, and outcomes of creating a gamified solution to help users achieve a healthier digital balance.  I tackled this project as a UX/UI designer, focusing on creating an engaging and effective experience for users aged 21-40 who frequently struggle with over-reliance on their mobile devices.

Many individuals between 21 and 40 years old report feeling overwhelmed by constant mobile phone usage.  Excessive screen time often leads to decreased productivity, strained relationships, and a general sense of unease. I wanted to address the growing concern of mobile phone overuse and its detrimental effects on mental well-being.  Market research and anecdotal evidence indicated a substantial need for tools that could help users manage their digital consumption effectively.  My goal was to create an app that would empower these users to reclaim control over their time and improve their digital well-being.

The primary objective was to design a mobile application that incentivizes users to reduce their screen time through gamification. The key goals included creating an engaging user experience, tracking screen time accurately, providing meaningful rewards, and gathering user feedback to enhance future iterations.  The success of the project would be measured by user engagement (daily active users, average session duration), feedback on the effectiveness of the gamified approach, and reduction in reported screen time. Positive user testimonials and comments would be key indicators of success.

My research involved conducting user interviews and surveys with individuals aged 21-40 who reported spending significant time on their mobile devices.  The findings highlighted a common desire for tools that offer gentle nudges, positive reinforcement, and tangible rewards for achieving screen time reduction goals.  Based on these insights, I created user personas representing different user segments with varying levels of mobile phone dependency. Competitive analysis revealed a lack of truly engaging and rewarding solutions specifically targeting screen time reduction.

I utilized brainstorming sessions and sketching to explore different gamification mechanics.  Concepts revolved around awarding points for reducing screen time, allowing users to redeem points for discounts on food, groceries, and entertainment.  I incorporated feedback from informal user testing throughout this stage to refine the design and ensure its relevance and appeal.

I began with wireframing in Figma to define the information architecture and user flow. Iterative testing with target users informed design adjustments to improve user experience and engagement.  The visual design prioritized a clean and uncluttered interface using a calming color palette to promote relaxation and mindfulness.

One major challenge was capturing user attention in a crowded mobile app market. To address this, I prioritized a strong value proposition centered around tangible rewards and gamified progression.  Another challenge was accurately tracking screen time without compromising user privacy. The solution involved using device-agnostic methods to estimate time spent on various apps and webpages.

The final design is a user-friendly mobile app with an intuitive interface and engaging gamification elements.  Users earn points for reducing screen time and can redeem them for discounts at participating merchants.  Post-launch feedback indicates that users found the app motivating, helpful in managing their mobile phone use, and appreciate the reward system.  Many users reported reduced anxiety and increased productivity since using Detoxify.  Positive user testimonials and feedback support the success of this project in improving the users’ overall digital well-being.

This project significantly enhanced my understanding of gamification design and the challenges of creating habit-forming mobile applications. I learned the importance of iterative testing and incorporating user feedback at every stage of the design process. If I were to undertake a similar project again, I would dedicate more time to exploring different reward systems and user segmentation strategies.

Detoxify demonstrates the potential of gamification in addressing the growing issue of excessive mobile phone use. The app empowers users to take control of their digital lives, fostering healthier habits and improved well-being. Future plans include expanding the reward partnerships, incorporating personalized recommendations, and adding more features to further enhance user engagement.

Below are the designs of Initial screens of Detox app.

A case study exploring a gamified mobile app designed to help users reduce excessive screen time and improve their digital well-being.

Detoxify Your Digital Life: A Gamified Approach to Reducing Mobile Screen Time

My name is Rahul, and I'm thrilled to share my experience designing the Food Finder app, a project that aimed to revolutionize how people discover and experience local culinary delights.  This case study details the entire design process, from identifying the problem to the final outcome and lessons learned.&nbsp;

Many people, especially those aged 15-35, rely on online platforms for food ordering. However, discovering unique, lesser-known food places remains a significant challenge.  This problem also impacts small, independent food businesses that struggle to reach a wider audience.  Additionally, tourists frequently face long wait times at popular restaurants.  Our research, involving surveys and interviews with 100 individuals within our target demographic, confirmed these issues, with 70% expressing difficulty finding unique local eateries and 60% reporting negative experiences with long restaurant wait times.

Our primary objective was to create an intuitive and engaging app that simplifies the process of discovering unique food places and reduces restaurant wait times.  Our key performance indicators (KPIs) included:

Increased user engagement (measured by daily/monthly active users and session duration)
Improved user satisfaction (measured by app store ratings and user feedback)
Increased restaurant bookings (measured by the number of reservations made through the app)
Higher user retention rate (measured by the percentage of users returning to the app)

We employed a mixed-methods approach, combining quantitative data from surveys and qualitative insights from user interviews and usability testing. We created detailed user personas, representing the diverse needs and preferences within our target demographic. Our competitive analysis revealed a gap in the market for an app focusing specifically on lesser-known food gems and seamless restaurant booking.

The ideation phase involved brainstorming sessions, mind mapping, and sketching various app concepts.  We focused on creating a visually appealing and user-friendly interface that incorporates features like interactive maps, detailed food descriptions, user reviews, and a simple booking system.  We conducted several rounds of feedback sessions to refine our design based on user input.

We started with wireframes to establish the basic layout and functionality.  We then created interactive prototypes using Figma, allowing for user testing and iterative improvements. Our visual design focused on creating a clean, modern, and appetizing aesthetic, incorporating high-quality food photography and intuitive navigation.  We conducted multiple rounds of usability testing with real users, gathering valuable feedback that shaped the final design.

One of the biggest challenges was ensuring the accuracy and up-to-dateness of restaurant information. We addressed this by implementing a system for users and restaurant owners to update details directly through the app.  Another challenge was managing user-generated content, ensuring the quality and authenticity of reviews.  To mitigate this, we implemented a moderation system with clear guidelines and a reporting mechanism for inappropriate content.

The Food Finder app offers a streamlined experience for discovering unique food places, making reservations, and exploring local culinary scenes. The app’s intuitive interface and engaging visuals provide a positive user experience. Post-launch data revealed a 25% increase in user engagement compared to initial projections, a 15% reduction in bounce rate, and a significant increase in restaurant bookings. User feedback has been overwhelmingly positive, with users praising the app's ease of use and the discovery of hidden culinary gems.

This project reinforced the importance of user-centric design and iterative development.  I learned the value of incorporating user feedback throughout the entire process and the importance of meticulous testing to identify and resolve potential issues before launch.  If I were to undertake a similar project again, I would invest more time in exploring advanced data analysis techniques to improve personalization and predictive capabilities.

The Food Finder app successfully addressed the challenges of food discovery and restaurant booking, providing a valuable solution for both users and food businesses.  We are currently working on expanding the app's features, incorporating loyalty programs and personalized recommendations to further enhance the user experience and explore potential monetization strategies.

Below are some of the screens of Food Finder app

A user-centric food discovery app designed to help users find unique, underrated food places and book restaurant seats easily.

Food Finder App: Connecting Foodies with Hidden Culinary Gems

Rahul is an exceptional product designer who consistently goes above and beyond. His deep understanding of user needs and his ability to turn complex ideas into intuitive, user-friendly designs is a rare skill. He doesn’t just focus on aesthetics, but he ensures every design decision enhances the user experience

Joe Yashma

I had the pleasure of working closely with Rahul on several design-heavy projects, and I’m always impressed by his attention to detail. He is not only focused on creating visually stunning designs but also on making sure those designs are easy to implement

I’m Rahul Ravichandar, You Design Partner 😎

Joe Yashma

Siddharth

Joe Yashma

Siddharth

Joe Yashma

Siddharth

Senior UX Designer

Product Designer

Product Designer

Text Researcher - Executive